The first thing that we ensured was that all models were set to the factory default. The inbound content was generated from

Click to enlarge Sony KDL 40V2000

a Toshiba HD DVD player with a splitter delivering the same source content to all three screens. All screens were connected via a Belkin HDMI cable. We also checked that the settings were as close to equal as we could get.The source content was a video of the Greek Island of Mykonos. After running the video through a number of times we noticed a distinct difference with each model.The Sony Bravia KDL 40V2000 LCD TV did have a distinct brightness to the colour delivered to the screen. The blues were highly vibrant and noticeably different from both the Toshiba C3000 and the Samsung LA40R81 screen colours.